FOR IMMEDIATE RELEASE
May 4, 2011
Genre: exercise, fitness, health clubs, kettlebells, business to business
KettleBell Concepts and SIL FITNESS
Forms Joint Venture
May 4, 2011 – KettleBell Concepts (KBC) and SIL FITNESS have joined forces. SIL FITNESS is now the exclusive distributor for KBC-brand kettlebells in the United States. The 20 year old Brick, New Jersey based company stocks over 1,500 product items in their warehouse and sells almost exclusively to the health club fitness industry nationwide. The two companies have linked their back end computer and phone systems so any order coming to the KBC website for kettlebells is automatically processed by the SIL FITNESS team, improving customer service tremendously for all KBC customers.