FOR IMMEDIATE RELEASE

May 4, 2011

Genre: exercise, fitness, health clubs, kettlebells, business to business

EDITOR CONTACTS:

• Dave Ganulin, CEO, KettleBell Concepts 800-876-6090 x711 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
• Myrna Brady, Director of Marketing and Brand Development, KettleBell Concepts This e-mail address is being protected from spambots. You need JavaScript enabled to view it.
• Ed Castellanos, CEO, SIL FITNESS 800-824-9652 This e-mail address is being protected from spambots. You need JavaScript enabled to view it.

KettleBell Concepts and SIL FITNESS

Forms Joint Venture

May 4, 2011 – KettleBell Concepts (KBC) and SIL FITNESS have joined forces. SIL FITNESS is now the exclusive distributor for KBC-brand kettlebells in the United States. The 20 year old Brick, New Jersey based company stocks over 1,500 product items in their warehouse and sells almost exclusively to the health club fitness industry nationwide. The two companies have linked their back end computer and phone systems so any order coming to the KBC website for kettlebells is automatically processed by the SIL FITNESS team, improving customer service tremendously for all KBC customers.